Watch: Alusid CEO on the company’s European expansion

12/6/2025

Alusid CEO Alasdair Bremner talked with Proactive’s Stephen Gunnion about the company’s latest distribution agreement. The Company has signed its second distribution partnership, this time with 3D Wall Panels Italia, expanding Alusid’s presence into Europe. The deal grants 3D Wall Panels Italia exclusive rights for commercial sales in Italy over a two-year period.

Bremner described 3D Wall Panels Italia as an “innovative company working with a lot of really boundary pushing companies” and highlighted its client list, which includes Zara, Primark, Lavazza and partnerships with materials suppliers such as Durat.

The agreement underscores growing demand for Alusid’s sustainable products. According to Bremner, “our products are really low carbon compared to a lot of the products which are on the market, roughly 50% less carbon and around half the water used to manufacture them.” These features make the products attractive for both commercial and retail customers.

Bremner also updated on Alusid’s existing European expansion, noting its first agreement with FRONT Materials BV in the Netherlands, which recently secured its first hospitality project in Amsterdam. The company is developing a bespoke range with FRONT Materials, expected to launch in the autumn. Additionally, product ranges with Topps Tiles are progressing through quality control and may also be launched later in the year.

The company continues to work towards additional milestones as part of its preparation for a potential IPO.

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