Alusid CEO Dr Alasdair Bremner talked with Proactive’s Stephen Gunnion about the company’s latest international distribution agreement, funding progress and product innovation strategy.
Alusid is continuing to expand its European footprint after announcing its third international distribution agreement, a move Bremner said highlights the growing global appeal of the company’s sustainable tile products. He explained that the latest agreement follows earlier deals in the Netherlands and Italy, further strengthening Alusid’s presence across key European markets.
The new partnership is with Kakelspecialisten in Sweden, part of the Saint-Gobain group, which Bremner described as a strong strategic fit due to its focus on premium products and sustainability. He noted that Kakelspecialisten’s leadership in carbon transparency aligns closely with Alusid’s own environmental goals, adding that “one of the things that really sealed the deal for us… is their leadership on sustainability.”
Under the agreement, Kakelspecialisten will stock Alusid’s Principal wall tiles and Mas floor tiles, alongside new ranges currently in development. Bremner confirmed that the Ashton range is expected to launch shortly, with additional products being developed with partners in the Netherlands.
During the interview, Bremner also discussed Alusid’s recent £500,000 pre-IPO funding round. He said the capital will be used to prepare the company for a planned IPO, accelerate new product range development and expand distribution into additional European territories. Funding will also support process improvements at the company’s Spanish manufacturing operations and ongoing research and development work in the UK.
Looking ahead, Bremner outlined early-stage innovation work on new geopolymer processes that could open up further product segments, including moulded architectural features, while reinforcing Alusid’s sustainability credentials.